If you struggle to be understood, you may want to introduce the perceptual anchor tool into your life.

The modern world focuses on personalization strategies, and thus requires you to learn how to speak in different perceptual languages. Perceptual anchors can help you succeed.

A perceptual anchor is a mediation tool which helps to bridge between different perceptions and “languages”: it can bridge between a parent and his child; it can bridge between a salesman whose language is pragmatic and business oriented to a senior tech engineer whose language is technological- analytical; or it can connect between a teacher and her students.

A perceptual anchor also enables you to illustrate or simplify complex information and thus boosts communication.

Enroll and learn how to create effective communication!

Effective communication relies on the ability to convey a message in a simple and tangible way, so that the other party understands it, assimilates it, and can even explains it in his/her own words


Hi my name is Roee Elisha

I’m a geographer, photographer, storyteller, life coach, and an inspirational speaker.

I live and breathe the world of creativity. It has become my second nature. 
In the past 6 years I have helped hundreds of individuals, from kindergarten teachers to cyber experts and businessmen to become problem solvers, flexible thinkers and creative team players.

I invite you to join them!

Roee Elisha is one of those guys who is meant to connect: between fields, topics and people.

The inspirational talk Roee gave to the National Geographic team was fascinating, original and thought provoking. The result was a fun and surprising meet-up. I warmly recommend Roee’s talks.

Idit Elnatan,
Editor in Chief,
National Geographic Magazine Israel

Push through creative blocks

Gain fresh perspectives

Become more confident to innovate


His tips were focusing on how to drive innovation

Roee has unlimited passion for his work. The CISO Cyber Expert Club members were amazed by his techniques and knowledge which considered as very practical and easy to implement. His tips were focusing on how to drive innovation within the lifetime of a project and create the best team work. Highly recommended!!!

Amit Bar-On
Managing Director, Head of Cloud and Cyber Services, EY Israel



Roee is a bright man with a very sharp mind. He is good at explaining complex issues in ways that anyone can understand

Michael Cohen
Bennington College
Manchester Center, Vermont, USA


His multidisciplinary approach together with the science behind creative thinking was enlightening

Guy Givoni
VP Asia-Pacific, AlgoSec Australia


Develop a problem-solving climate

Find opportunities when difficulties arise

Learn to reframe challenging moments

Learn how to create a problem-solving climate


The modern world’s #1 challenge is figuring out how to thrive in a constantly changing market.

What successful people understand is that the challenge is met when you use creativity to navigate your way to the top.

That's why this course is for you!

How will you learn it?

  • I am a storyteller, which means that you will be hearing lots of stories with creative insights and practical morals.
  • I am a photographer, which means that if you are a visual learner, you will enjoy a good number of compelling images that will spark your imagination. 
  • I am an inspirational speaker, which means that you will enjoy the benefits of Ted- like talks on your personal screen. 
  • I am a multidisciplinary geographer, which means you will be exposed to out-of-the-box practices and thinking styles from different fields and times.

It was a great provocation for us to think beyond creativity as personal expression and allowed us to make connections with ideas about creativity as a thinking and feeling process

Shana Upiter,
ELC Coordinator Mount Scopus Memorial College
Melbourne Australia

Since working with Roee my work and personal goals have all started to take shape

After being stuck in a rut ( creatively and personally) for a few years Roee’s training and advice made me take a step back and look at things from a different perspective. Not only did my creativity come back , but I also found a new sense of self confidence. Since working with Roee my work and personal goals have all started to take shape.

Simon Pierson
Marketing Strategist, Israel


More about me


Early in my career, I worked with the Israeli army to develop a novel night-time taskforce with the military’s K9 dogs unit.

​I gained 15 years of international experience in Environmental Management, working across a vast range of industries in the private, non-for profit and the public sectors. 

Among my clients are the European Commission, National Geographic Magazine Israel, Israel-Australia Chamber of Commerce, USAID, the Israeli government, General Assembly, Algosec, Tel-Aviv University, and others.

I have also been responsible for initiating the Australia Israel Enviro-Tech Hub with the Australian Government.

​​​​​I hold an M.A. in Environmental Studies and a B.A. in Geography and Human Environment, from two of the leading universities in Israel.

Are you ready to begin?


Enroll & Grow!

Don't forget to use the special introductory offer $10 OFF with Coupon Code EB10